{"id":21253,"date":"2024-06-04T07:07:36","date_gmt":"2024-06-04T07:07:36","guid":{"rendered":"https:\/\/www.xploregroup.be\/case\/optimising-visitor-insights-a-data-analysis-project-for-vlaanderen-be\/"},"modified":"2025-03-05T10:22:42","modified_gmt":"2025-03-05T10:22:42","slug":"optimising-visitor-insights-a-data-analysis-project-for-vlaanderen-be","status":"publish","type":"case","link":"https:\/\/www.xploregroup.be\/es\/case\/optimising-visitor-insights-a-data-analysis-project-for-vlaanderen-be\/","title":{"rendered":"Optimising visitor insights: a data analysis project for Vlaanderen.be"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21253\" class=\"elementor elementor-21253 elementor-17858\" data-elementor-post-type=\"case\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96e1c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f96e1c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f32741c\" data-id=\"f32741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bff92a elementor-widget elementor-widget-spacer\" data-id=\"5bff92a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b7cc elementor-widget elementor-widget-text-editor\" data-id=\"c87b7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vlaanderen.be functions as a non-commercial digital platform of the government, where Flemish people can find relevant information. The increasing amount of digital content, both its own and that of external organisations, created the need for more insights into visitor data. Competence centre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.stitchd.be\/\" target=\"_blank\" rel=\"noopener\">Stitchd<\/a><\/span> gladly took up the challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ba71c elementor-widget elementor-widget-spacer\" data-id=\"50ba71c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640cab5 elementor-widget elementor-widget-text-editor\" data-id=\"640cab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Challenges<\/strong><\/h4><p>The project needed to provide an accurate overview of visitor data of Vlaanderen.be and its subdomains over a longer period of time. This included building a dashboard that was accessible to various parties and allowed them to gain insights into website activity and the steps visitors go through.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867fa96 elementor-widget elementor-widget-spacer\" data-id=\"867fa96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b53220a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b53220a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-136bfe4\" data-id=\"136bfe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba07e3 elementor-widget elementor-widget-text-editor\" data-id=\"bba07e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Solution<\/strong><\/h4><p>We created a detailed roadmap in advance to create an efficient workspace. Communication was focused on understanding customer needs and receiving continuous feedback to meet their specific requirements. Some technical specifications were then developed to collect and track the right data.<\/p><p>\u00a0<\/p><p>An essential part of the project were training and knowledge transfer. Several training sessions were organised to familiarise the team with the dashboard and data analysis. We provided them with a theoretical guide and practical examples to reinforce their knowledge and enable the team to analyse the data effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedaccf elementor-widget elementor-widget-spacer\" data-id=\"eedaccf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9978f elementor-widget elementor-widget-image\" data-id=\"9d9978f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"267\" src=\"https:\/\/www.xploregroup.be\/wp-content\/uploads\/2024\/06\/Analyse.jpg\" class=\"attachment-full size-full wp-image-23477\" alt=\"\" srcset=\"https:\/\/www.xploregroup.be\/wp-content\/uploads\/2024\/06\/Analyse.jpg 800w, https:\/\/www.xploregroup.be\/wp-content\/uploads\/2024\/06\/Analyse-300x100.jpg 300w, https:\/\/www.xploregroup.be\/wp-content\/uploads\/2024\/06\/Analyse-768x256.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" style=\"width:100%;height:33.38%;max-width:800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660b2c9 elementor-widget elementor-widget-spacer\" data-id=\"660b2c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1ec9d elementor-widget elementor-widget-text-editor\" data-id=\"2e1ec9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Xploration<\/strong><\/h4><p>With the increasing amount of digital content, Vlaanderen.be needed clear insight into their visitor data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc345b elementor-widget elementor-widget-spacer\" data-id=\"1fc345b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979c154 elementor-widget elementor-widget-text-editor\" data-id=\"979c154\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Our solution<\/strong><\/h4><p>Stitchd built them a dashboard from which they can derive visitor data. Moreover, several training sessions were organised to familiarise the team with the dashboard and data analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446ef99 elementor-widget elementor-widget-spacer\" data-id=\"446ef99\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde1e46 elementor-widget elementor-widget-text-editor\" data-id=\"dde1e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Result<\/strong><\/h4><p>The project resulted in a comprehensive and user-friendly dashboard that provided all the necessary insights into the visitor data of Vlaanderen.be. Different parties can now perform analyses and generate reports independently, leading to better decision-making and optimisation of website content. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38e707 elementor-widget elementor-widget-spacer\" data-id=\"a38e707\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vlaanderen.be, the official website of Flanders, wanted more insights into their visitor data due to the increasing amount of digital content. Competence centre Stitchd gladly took on that challenge. They built a dashboard from which they can derive all necessary data.<\/p>\n","protected":false},"author":17,"featured_media":21255,"menu_order":57,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[212,311],"cases_categories":[221,218],"class_list":["post-21253","case","type-case","status-publish","has-post-thumbnail","hentry","tag-live-es","tag-public-es","cases_categories-business-intelligence-es","cases_categories-data-ai-es","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising visitor insights: a data analysis project for Vlaanderen.be - Xplore Group<\/title>\n<meta name=\"description\" content=\"Vlaanderen.be needed clear insight into visitor data. 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