Serax, a leading brand in tableware and interior design, wanted to strengthen and transform its online presence. The goal was a smooth transition from an old B2B website to an integrated B2B + B2C platform, with a powerful SEO strategy and improved digital visibility. A challenge our competence center Us gladly took on.
Elaborate SEO strategy for Serax:
- Market and target audience analysis: Thorough research to develop a detailed SEO plan, taking into account the emergence of Google SGE (Search Generative Experience).
- Competitor analysis: In-depth study to understand Serax’s market position and identify opportunities and threats.
- Page expansion plan: Page expansion strategy with focus on relevant content and product category optimisation.
Faultless website migration:
- Migration plan: Elaboration and implementation for a seamless transition with minimal impact on SEO rankings and user experience.
- Technical SEO audit: Detailed analysis and suggestion of improvements before the development of the new website to optimise the SEO structure.
Optimisations on Shopify:
- Structure definition and adjustments: Optimisation of the Shopify webshop structure for maximum SEO performance and on-page optimisations.
- Audit and improvements: Analysis of the old web shop and staging platform with implementation of technical and structural improvements.
SEO optimised content:
- Template creation and content creation: Based on SEO research and keywords, targeting different audiences and page types.
- Continuous optimisation: Partnership for continuous improvement of product descriptions.
Xploration
Serax wanted to strengthen and transform its online presence. They switched from an old B2B website to an integrated B2B + B2C platform.
Our solution
Us created a comprehensive migration project that included all the necessary analysis for a powerful SEO strategy and improved digital visibility.
Result
This project resulted in improved online performance for Serax and a smooth website migration. Through strategic planning, in-depth analysis and continuous optimisation, Us remains a valuable digital partner for Serax, focused on long-term growth and success.
