As a company, these days you have a lot of information and data. You then need to translate all this into successful (digital) content. But how do you best manage all the information you need?
As a company, you have a lot of information and data. You then need to translate this into successful (digital) content. But how do you manage all the information you need?
As a company, it is important to stand out in the crowd, preferably through creative and stimulating content. The relevance, consistency and correctness of your product information is extremely important, regardless of which channel the information is distributed on or which colleague is using it.
There are various ways in which you, as a company, can organise all the information needed for your content. A professional approach takes you to PIM and DAM systems.
With a PIM system (Product Information Management: a central hub in which you manage all product information), you get a user-friendly solution for creating, maintaining and using product descriptions and specifications. Everyone has access to the same information.
There are also Digital Asset Management (DAM) systems: a central hub in which you can centralise, organise and share all digital media files and brand guidelines.
The benefits of a collaboration between PIM and DAM
By connecting the two platforms, you create a synergy and simplify the process of creating a digital experience that allows you to differentiate yourself as a brand.
When assets are uploaded into a DAM system, they can automatically be linked to the right products in PIM. Once linked, metadata from PIM can automatically flow back to the DAM system (think categories, tags…). The process of bi-directional product enrichment is more streamlined, resulting in time saving and faster time-to-market. Especially with the explosive growth of e-commerce, this may give you a significant advantage over the competition.
In short: a good PIM-DAM integration ensures that you are ready for an omnichannel world.
Author: Induxx
