Vacature.com: actionable dashboard based on real-time data

Vacature is part of De Persgroep. It is a job search and recruitment magazine, distributed weekly with De Morgen and twice a month as a stand-alone publication. Vacature.com is the group’s online job search and recruitment portal. To support management meetings, analysts used to spend several days collecting data and creating management reports. However, by the time the reports were used, the data was at least a week old.

Vacature.com wanted to gain new insights from its data and become more data-driven, based on automated monthly reports derived from accurate data, benchmarks and trend lines. First of all, Xplore Group created simple dashboards in Excel, reflecting Vacature.com’s existing reporting process. These dashboards were the starting point for an in-depth exercise, rolling out a KPI-based measurement framework that defines all online objectives and KPI’s, and acts as the basis for all reports, measures and dashboards.

Vacature.com uses the framework to build Klipfolio dashboards that combine different data sources. The dashboards are targeted to different audiences within the organization and include monthly management dashboards, target dashboards for online channels, SEO dashboards, specific project dashboards, and more.

At Vacature.com’s offices, actionable dashboards are displayed on big screens, offering the employees an easy way to follow-up on performance and evolution. Decisions are taken based on accurate and real-time data. This new approach offers an overview of the results of online actions and marketing campaigns, allowing Vacature.com to constantly optimize its actions.