MCC Label, a global leader in premium labelling solutions for various industries such as wine, spirits, food and health products, wanted to move part of their traditional offline sales operations to an online platform. The goal was to offer their customers in the wine and artisan food industry in the US the ability to design and order labels directly online. Competence centre Humix helped them design a great user experience for the online ordering process.
Solution and ROI:
MCC Label worked with us to develop a user-friendly e-commerce platform that offers the following advantages:
An online ordering process allows customer service staff to focus on more valuable tasks, leading to savings that can be reinvested.
Customers can design and order labels at any time and from anywhere, increasing customer satisfaction and sales.
An automated system reduces the time between order and delivery.
Online services make it possible to reach a wider audience, including customers outside the traditional geographical region.
Automated data collection provides valuable insights for refining marketing strategies and product optimisation.
The online system can grow without a proportional increase in operational costs, unlike processing orders manually.
The platform can suggest additional products and premium designs, which increases the average order value.
Implementation:
- Strategy workshops: Development of personas and customer journeys.
- UX Design: Creation of wireframes and a clickable prototype
- User validation: Online surveys, user interviews and tests.
- UI Design: Development of pixel-perfect graphic design.
Approach
We started with user and task workshops, and interviews with potential customers in the wine and artisan food sector, followed by an online survey. We then mapped the entire user flow, including selecting shapes and sizes, materials and finishes, and adding artwork. After mapping these flows, we designed sketches and wireframes, followed by graphic design. The end result was a professional, user-friendly platform fully aligned with the MCC brand.
Xploration
MCC Label wanted to move part of their traditional offline sales activities to an online platform. The goal was to allow their US customers to design and order labels directly online.
Our solution
Competence centre Humix helped them create a great customer experience for the online ordering process.
Result
- Easier for customers.
- Lower operational costs.
- Bigger reach.
- Possibilities for up-selling and cross-selling.
With this approach, MCC Label succesfully transformed their business online, which resulted in increased operational efficiency, higher customer satisfaction and more sales.
