Essentiel Antwerp, known for their eye-catching fashion with floral prints and trendy colours, wanted to improve their communication with customers about new collections and promotions. They recently switched to Dotdigital for their email marketing and had two questions: How can we implement automated emails? And how do we connect our Magento 1 webshop with Dotdigital? Competence centre Us and Dotdigital joined forces to provide a solution.
Marketing Automation with Dotdigital
Essentiel Antwerp chose Dotdigital as its marketing automation tool to set up smart, automated campaigns. Together with Us and Dotdigital, a plan was created to optimise the connection between their Magento 1 webshop and Dotdigital and create effective automated email campaigns.
Less work, more contact
By automating marketing emails, such as welcome emails and restock notifications, workload is reduced while the number of customer touch points is increased. This ensures more efficient communication and better customer relations.
Us worked with Dotdigital and Essentiel to optimise synchronisation between the webshop and Dotdigital. They conducted an audit to identify the most valuable automations. The first implemented automation, a welcome e-mail, was successfully completed and sent. Further automations will be rolled out in the future.
Increased opening rates
The welcome email achieved an impressive opening rate of 65%, which is 30-35% higher than the average opening rate of 35-45% for other emails. This demonstrates the effectiveness of targeted automated emails.
Moreover, Essentiel Antwerp managed to get the right information to the right customers thanks to its collaboration with Us and Dotdigital. This not only increased customer engagement but also the efficiency of their marketing processes.
Conclusion
The implementation of a marketing automation journey by Us and Dotdigital enabled Essentiel Antwerp to reach and inform their customers more efficiently. This has led to higher opening rates and improved customer relationships, while reducing workload. Essentiel Antwerp is now better equipped to keep their customers informed of new collections and promotions, contributing to their growth and success.
Xploration
Essentiel Antwerp wanted to implement automated emails and also connect their Magento 1 webshop with their marketing platform Dotdigital.
Our solution
Together with Us and Dotdigital, a plan was created to optimise the connection between the Magento 1 webshop and Dotdigital, ánd create effective automated mail campaigns.
Integration
- Magento 1
- Dotdigital
Result
The welcome email had an impressive opening rate of 65%, which is 30-35% higher than the average opening rate of 35-45% for other emails.
