Xplore Group strengthens VAR’s digital presence with new website and CMS

Var is a media agency that offers advertising solutions for the websites, radio and television channels of the Belgian public broadcasting organization VRT. Var is an innovative media partner, offering high-performance solutions that deepen the connection between brands and consumers. As a result, Var is an important partner, generating extra financial resources for VRT. Var is committed to the digital innovation of its customer touchpoints. At the same time, the organization evolves from a traditional campaign-based approach to a media agency that thrives on always-on content marketing.

Var engaged Xplore Group for the development of a new website and the implementation of a new Content Management System (CMS). Xplore Group laid the foundation for the project after thorough analysis, resulting in a development project that combined elements from the waterfall model and the agile methodology. Following a number of biweekly sprints, Xplore Group delivered the website and CMS. In the next phases of the project, Xplore Group works on analytics and conversion optimization and prepares a complete makeover of the MyVar customer portal.